Cellcosmet
Brightener-XT:
Shaping a new era.
The Starting Point.
Cellcosmet, the Swiss luxury skincare brand specializing in cellular regeneration for over 35 years, approached us with a specific challenge: support the launch of their revolutionary new treatment, the Brightener XT, through a distinctive creative campaign.
The brand sought to differentiate itself from its previous communications to fully embody its core values: efficacy, innovation, safety, and quality.
Building on this solid foundation, we collaborated closely to redefine the brand visual approach and identify the archetype of the contemporary Cellcosmet woman.
We led the creative direction from concept to post-production, overseeing the artistic direction of the whole project.
A creative approach reintroducing Cellcosmet
with modernity and impact.
The Creative Direction.
In a refined play of “hidden and revealed,” the deep red, Cellcosmet’s iconic signature and a timeless symbol of empowerment, meets a luminous white that embodies the product’s brightening effect.
With her trench coat and quiet confidence, the Cellcosmet woman reflects the energy of modern luxury and living beauty.
Through dynamic light and fluid contrasts, the visual universe reveals itself with clarity and intensity, bridging film and photography in a resolutely modern aesthetic.
Our approach centered on building a comprehensive creative ecosystem: a 30-second film paired with impactful key visuals (KV). Together, these assets are designed to authentically translate the brand’s DNA while highlighting the product’s unique selling points.
It is more than just a campaign, it is a strategic reintroduction of Cellcosmet, crafted with clarity and impact.
“
With DLG, we wanted to create something truly different: a campaign that expresses Swiss innovation and understated luxury in a fresh, dynamic way. The cinematic approach captures the modern-day woman: adventurous, in control, conquering the world. We wanted to show how Cellcosmet accompanies her on that journey.
Tancrède Amacker, CEO Cellcosmet
A one-day shoot combining photo and video, powered by a team of around 30 people.
As part of defining the concept and overall art direction, we crafted a series of AI-generated mockups to bring the creative vision to life. These visuals served as a key tool to help the client clearly visualize and compare the different creative routes, ensuring alignment early in the process. By combining strategic thinking with innovative image generation, we were able to translate abstract ideas into tangible, inspiring visual directions.
Cellcosmet is a Swiss luxury skincare brand dedicated to revitalizing beauty through the power of cellular science. Born on the shores of Lake Geneva, the brand combines Swiss precision with a pioneering approach to skin vitality, offering products that renew, protect, and enhance the skin’s natural radiance.
With a portfolio spanning creams, serums, and targeted treatments, Cellcosmet embodies both scientific innovation and timeless elegance, shaping a vision of beauty that is as authentic as it is enduring.