DLG presents the Luxury AI Adoption Study 2025, in partnership with Europa Star, analysing the industry at a critical inflection point where AI shifts from hype to operational necessity. Surveying more than 250 executives across fashion, watches, jewellery, beauty, hospitality, and automotive, the report examines the gap between ambition and execution, exploring the barriers holding brands back and the strategic investments required to unlock AI's transformative value in 2026.

DLG presents the COMPASS Index Q3 2025, analysing China's luxury market at a pivotal inflection point. The report examines over 100 premium and luxury brands across marketing and e-commerce channels, exploring how they navigate fragile recovery through strategic platform optimisation – including Douyin, WeChat, Weibo, and RedNote – seasonal campaign timing around Qixi, and data-driven merchandising to recapture selective consumer spending.

In October 2025, DLG partnered with NEWRANK and Xinhong to launch the RedNote Luxury Index 2025. The report analyses how 130 luxury brands across fashion, watches, jewellery, and wine & spirits navigate China's social media landscape and perform within RedNote's user-generated content ecosystem.

In September 2025, DLG partnered with NEWRANK and Xinhong to launch the RedNote Beauty Index 2025. The report analyses how 70 prestige skincare, makeup, and fragrance brands navigate China's social media landscape and perform within RedNote's user-generated content ecosystem.

DLG is proud to present the COMPASS Index Q2 2025 report, offering a comprehensive analysis of China's luxury market at a pivotal inflection point. The report examines over 100 luxury brands, exploring how they navigate declining social media engagement whilst leveraging e-commerce's optimistic recovery – with 45% of brands registering positive growth – to recapture increasingly selective consumer wallets through data-driven precision and strategic recalibration.

The role of Tmall in brands’ digital presence in China has evolved. A Tmall flagship store can not only allow luxury and premium brands to capture their full commercial potential in China but also help them stay true to all the imperatives associated with an elevated brand. This principle has become even more critical in a slowing-down local landscape.

DLG is proud to present the revamped WeChat Luxury Index 2024 report, offering a comprehensive analysis of current WeChat marketing trends. The report examines over 150 premium and luxury brands, exploring how they leverage WeChat's diverse tools and equities—including Official Accounts, Channels, Search, Mini Programs, and more—to achieve various marketing and commerce objectives.

In August 2024, DLG (Digital Luxury Group) partnered with Re-Hub to launch the latest edition of Decoding Luxury Marketing Milestones in China.

In June 2024, DLG (Digital Luxury Group) partnered with Re-Hub to launch the latest edition of Decoding Luxury Marketing Milestones in China. In the report, we will once again delve into brands’ performance during the 520 festival – also known as ‘Chinese Internet Valentine’s Day.’

In February 2024, DLG (Digital Luxury Group) teamed up again with Re-Hub to launch the second edtion of the Decoding Luxury Marketing Milestones in China series, shedding light on one of the most awaited traditional festivals in the local market – Lunar New Year.

DLG (Digital Luxury Group) teamed up with Re-Hub to launch an all-new white paper series – Decoding Luxury Marketing Milestones in China. In the first edition of “520”, also known as “China’s Internet Valentine’s Day”, we examined the social and e-commerce performance of 107 luxury and premium brands across major digital channels – including WeChat, Weibo, RED, Douyin, and Tmall. The report also delves into the overall market performance during this year’s 520, as well as how brands capitalised on this gift-giving occasion, through case studies and best practices.

With the constantly increasing costs of acquisition experienced by brands to get the attention of HNWIs & Affluents and the need to better serve them in terms of cross-channel experience, DLG x Luxury Society organized an event with three global players and partners of ours: Teads, ContentSquare, and Insider. Discover the content of the event!

This October, DLG (Digital Luxury Group) has joined forces with NEWRANK and its RED data platform Xinhong to launch the all-new RED Luxury Index 2022. This report examines the fanbase, content performance, and marketing tactics of 157 luxury brands on RED across four categories: Fashion, Beauty, Watches & Jewellery, and Wine & Spirits.

How well did your brand perform on WeChat in 2021? Discover how to better capture, nurture, and optimize your WeChat community in the all-new WeChat Luxury Index 2022.